IPT Email Broadcasting - Tpoll Market Intelligence

Tpoll Market Intelligence Website www.tpoll.com

In today's markets, the customer is king. The business that puts the customer at the centre of their thinking, and responds to their changing needs and desires, is the business that will succeed.

Tpoll Market Intelligence was created to bridge the gap between business and customer. Our role is to provide our clients with the highest level of customer insight. We collect and deliver the evidence to you, so that you can respond to your customers' needs quickly and economically.

Customer Panels

Tpoll Market Intelligence can develop and manage your online panel, providing you with a direct link to a representative group of your customers. Each panel is designed sensitively to ensure panel members feel comfortable, encouraging them to share their views and to trust that their comments will be heard.

Our experience of talking to consumers online goes beyond traditional market research techniques; our questionnaires are tailored for the online environment and we offer additional panel features such as feedback forums that help to create true listening programmes.

Customer panels can be used tactically for a number of research activities, including gaining feedback on specific marketing initiatives, enabling you to measure ROI and make any improvements required before you commit to investment. They can also be used strategically, to track the balance of satisfaction with and commitment to your brand over time.

Whether your company needs are for a bespoke panel or ad hoc research with a wider consumer base, Tpoll offers a full range of market research analytics:

Your panel is available to take part in research at any time of the day or week. The fact that all panel members are clients or customers means that they have a vested interest in improving your products and services, resulting in feedback that is both fast and constructive.

Visit the Tpoll Market Intelligence website

Customer Journey

An effective customer experience programme must cut through the multitude of messages customers receive every day by first understanding their diverse experiences and how these affect decisions. Traditional research has so far failed to deliver this insight, attempting to understand decisions via a series of 'snapshots' rather than by truly tracking individual customers' journeys.

Tpoll Market Intelligence's unique qBuilder online research and customer feedback tool tracks individual customer journeys in real time. Developed in conjunction with major research buyers over 7 years, the Tpoll Journey uses advanced online technology and robust research techniques to create real time enriched data.

The Tpoll Journey traces different experiences of a customer over a period of time, recording everything from their own point of view. This might include:

It also provides a 'joined-up' view of the customer as a single source of data, giving you the facility to understand:

Everything we do is driven by how people behave and think in the real world. We put 'real people' back into research, listening closely to your customers as they develop a relationship with your business.

Visit the Tpoll Market Intelligence website