IPT Data - OK-mail

OK-mailWebsite www.ok-mail.co.uk

With 10.3 million unique opt-in email addresses, IPT offers the UK's largest and most selectable email database.

Every consumer on our database has given their permission to receive commercial emails relating to their specific subjects of interest. Choosing from over 900 separate interest categories, you will be able to create a refined list of consumers who have expressed a genuine interest in your type of product and who match your target audience.

Email broadcasting is free of charge, and all emails are sent within our own templates so that members can easily identify the sender and amend their preferences or unsubscribe at any time, online.

You can view online campaign analysis in virtual real-time with eBizmailer, our online reporting tool.

For those clients who are planning a multi-channel campaign, we can supply PAF validated postal addresses for direct mail, mobile numbers for SMS campaigns, and telephone numbers for outbound telemarketing activity.

IPT Online provides a measurable, predictable and scaleable new application/ customer generation channel for our broad blue chip client base. Our consistently high open and clickthrough rates speak for themselves.

Consumer Profile

Because IPT has collected registrations across a wide range of online partners including MSN, Google and lastminute.com, the demographic profile of our database is very similar to the UK's online population as a whole.

Client Applications

We offer a range of value added services to enhance the professionalism of your campaigns:

Data lifetime value

Since 1999, IPT has worked with many hundreds of clients to help them build powerful, high volume data sets. However, as the online medium evolves, simply increasing the size of your database may not be enough to maintain its value over the longer term. IPT Data offers a range of services to enable you to add value to your existing data sets and discover important information about the customers you serve.

eAppend

Email appending enables brands to reach their existing customers and prospects in new, more cost-effective ways, and is particularly useful if you have an offline database and want to start reaping the benefits of online direct marketing.

IPT's eAppend product uses IPT's base of third party opted-in email addresses. This is supplemented with data brokered through holistic list broking to form a truly impressive append pool of some 20 million emails.

Bolt-ons include data cleaning and auditing, data profiling and a fully-managed creative service. Clients who use IPT's eAppend service will also be offered our ReActivate service, enabling opted-out emails to be 'reactivated' using freshly obtained consent.

e-Profile

IPT Data can help our clients to analyse their data, yielding valuable information about the consumers they serve.

Our e-Profile solution uses sophisticated tools to assess the results of your email campaign. By comparing the characteristics of the recipients who opened the email with those who went on to click through to your website, we can discover the profile of the typical consumer who is most likely to click through. We then interrogate our database to find 'look-alike' individuals for targeting in future campaigns.

Multi-channel marketing

Multiple communication channels are proven to increase response rates if used in combination. In addition to opt-in email addresses, we can output PAF validated postal addresses, mobile numbers and telephone numbers for synchronised marketing campaigns.

Postal data

Telephone and SMS data

Email broadcasting

Via EmailBureau, we will carry our simple or multipart email campaigns at low cost. As an email broadcast client, you'll have access to our acclaimed eBizmailer campaign reporting package.

Database Services

Let us manage your customer or prospect files on your behalf, providing de-duplication and analysis services.