IPT Data - IPT Postal

IPT Postal

IPT Postal offers a postal file comprising fresh lifestyle data for over 8 million unique household addresses. Collected online, the file is currently growing at 1 million per year, ideal for rolling campaigns that require fresh data on a monthly or weekly basis. With questionnaires being completed 24 hours a day, the file is especially valuable for short term offers.

Our consumer profile offers marketers access to audiences which are traditionally hard to reach; under 24's are strongly represented; the gender split reflects the national population as a whole and a third of our responders earn over £30,000 per annum.

We have over 900 interest categories available as well as standard demographics, which altogether reflect the supremacy of our online data collection techniques over traditional paper based surveys.

We can also offer question sponsorship so that we can deliver first-use data tailored to your specific audience.

Research by IPT's French subsidiary, Directinet, has shown that following up a postal mailing with an email can increase response rates by 32% - talk to IPT Data about maximising your ROI with our multi-channel data.