IPT Email Broadcasting

Features

Database Management Service can be summarised as a flexible seven-step process in which we will:

• Help Build your prospect database and use data capture techniques to provide personalisation, contact details, demographics and purchasing data

• Maintain and cleanse your data with de-duplication, gone-aways and suppressions

• Improve your data by applying PAF validation, email appending and data enhancement

• Analyse your data to extract transactional information, geo-demographic clustering, attitudinal data and predictive modelling

• Execute test campaigns and rollouts to gain additional response data, refine segmentation and determine optimum contact frequency

• Analyse the fresh response data in order to refine your understanding in terms of return on investment

• Develop a sustainable contact strategy, including customer relationship management, tactical campaigns, cross-selling, data acquisition and viral marketing applications