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About Us

About Us

Founded in 1999 with just 2 employees, IPT has enjoyed astounding growth and now offers a wide range of online direct marketing solutions and products across the UK and France. Our business is built on a foundation of opt-in and permission based direct marketing and we are committed to ensuring the highest possible standards are maintained across the industry. We were founding members of the Email Marketing Association and are current members of the Direct Marketing Association.

Our People

Our rapid growth and success is testament to the growing importance and maturing of online communication, which now takes pride of place in the traditional direct marketing mix. It is also testament to the vision and innovation of our team, many of whom have been specialists in the field since the very conception of email direct marketing, and lifestyle databases before that. IPT now employs over 230 staff, including in-house teams of designers, programmers and production consultants - based at our offices in central London, Paris and Bordeaux.

Interactive Prospect Targeting Holdings PLC commenced trading its shares on the Alternative Investments Market on 9th December 2004.

Group Highlights

  • UK's leading online direct marketing solutions provider

  • UK's largest resource of 100% opt-in targeted data

  • UK's leading prize draw website [myoffers.co.uk]

  • UK's largest email broadcaster

  • UK's leading e-competitor database

  • UK's largest multi-channel data collector

Key Statistics

  • 2.6 million client-sponsored online questionnaires completed each month across IPT's suite of UK websites

  • 120 million emails broadcast per month across 2,000 campaigns for 100 UK clients

  • Over 700 opt-in email prospect databases delivered to clients

  • Up to 19,000 new registrations per day

  • 10.3 million opt-in email addresses

  • 8 million household postal records

  • 1.3 million permission based SMS numbers

  • 500,000 land line telephone numbers

Technical Platform

  • 25 IPT owned sites

  • 14 client hosted sites

  • 120 servers with off site back-up

  • 50 terabytes of hard drive storage

  • Capacity to broadcast up to 200 individual emails per second