Email Marketing | Opt-in Marketing | Data Collection | Direct Marketing

Welcome to Interactive Prospect Targeting

The IPT group of companies is Europe's largest online direct marketing group, providing an advanced range of products and services and an exceptional resource of multi-channel marketing data across the UK and France.

IPT has led the growth and development of opt-in, permission based marketing for over eight years, delivering solutions to hundreds of clients across a spectrum of industries.

From market research to high volume online lead generation and fully managed email campaign delivery, IPT provides a one-stop shop for all your online direct marketing needs. Our market-leading database building, list rental, email broadcasting and market research services are here to work for you.

IPT Customer Acquisition

Seven years ago, our groundbreaking online data collection site myoffers.co.uk helped establish IPT as the pioneers of online permission marketing. Today we own a whole suite of consumer websites, with 19.4 million registered users and up to 19,000 fresh registrations per day.

Read more about IPT Customer Acquisition

IPT Data

With over 10 million unique opt-in email addresses, over 8 million household postal addresses, 1 million validated SMS numbers and 900 demographic / lifestyle selections, IPT Data can help you define and reach your target audience.

IPT Email Broadcasting

Managed and ASP solutions available

Offering exceptional deliverability rates in excess of 95%, IPT's MailPerformance broadcasts over 4 billion emails per year using a sophisticated range of powerful market-leading technology. We offer fully managed and ASP solutions, reporting and analysis tools, reputation advice and much more.

IPT Financial

Our specialised team was created to meet the specific requirements of marketers in the financial services industry. We have tailored the products from IPT’s other divisions to provide solutions ranging from fully compliant lead generation to online advertising and sponsorship.

IPT Market Research

Using an innovative approach, IPT Market Research delivers deeper insight and excellent value through our range of online and traditional solutions. By calling on our resource of over 3.6 million UK email addresses with permission to contact for market research purposes, we can rapidly create a reliable sample to fit your needs.

IPT International

The IPT group offers pan-European online direct marketing solutions through our market-leading French subsidiary companies, Directinet, NetCollections and NP6. We provide access to the widest range of multi-channel opt-in files available in the French market, together with email broadcasting services currently sending 320 million emails per month to opt-in recipients.